Friday, October 13, 2006

More Time for Campaign Ads -- Than Election Coverage

Amid all the house fires, car crashes, and "parents' worst nightmares" ripping through the midwest, there's only about 36 seconds a day to devote to politics in local newscasts.

That's what the folks at the University of Wisconsin-Madison's NewsLab found.

They looked at 30 minute evening newscasts on 36 statons around nine midwestern television markets. On average, only about 36 seconds were devoted to political issues.

They also found that stations report three times as much on campaign strategy as opposed to the issues in a race. (AP via Yahoo!)

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