Thursday, October 26, 2006

Fox Shakes Up the Election

The Michael J Fox stem cell ads have become surprisingly powerful. A new study by HCD Research and Muhlenberg College Institute of Public Opinion (MCIPO) suggests the ad is causing people to switch their votes after seeing it:

"Support among Democrats increased from 89% to 93%, support among Republicans increased from 66% to 68% and support among Independents increased from 80% to 87% after viewing the ad.”

A real time response curve from a focus group shows interest peaking with Mr Fox's plea for help and plummeting when the candidate's photo appears. (BusinessWire, HT:

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