The Department contracted with the Ketchum PR firm to encourage minority families to take advantage of a tutoring program. Education Secretary Margaret Spellings writes in an op-ed piece in the Houston Chronicle that the idea was a good one -- but bungled.
"This noble goal was sabotaged by a bungling execution. The department didn't get all the ads it paid to produce. In addition, the ad produced was placed in outlets that were unlikely to reach their intended targets; and the language for the task order was written so sloppily as to allow for the impression that Williams' public endorsement of the law as a commentator, as well as the ads his firm produced, would be helpful."
The contract was signed and carried out before Sec Spellings took the helm at the Education Department. (Houston Chronicle)