Direct Mail is a Little Too Direct

A labor/Democratic front group sent out a mass mailing that got one letter getter hot under the collar. The Alliance for Retired Americans used a data base that has a lot of demographic info in addition to addresses. But the letter that went to Herbert Kaiser listed "Jewish" as part of his address. The WWII veteran and former foreign services worker didn't appreciate his religion being included in his address one little bit. (WashPost)