Wednesday, December 22, 2004

The Cure Can Be Worse Than the Cause

Concerns over medicine safety may put the brakes on Big Pharma's efforts to push "lifestyle" drugs. Ad campaigns have pushed medicines that relieve things like impotence and heartburn. That turns into big money -- and may distract pharmaceutical companies from researching cures for major diseases with smaller cash returns. But analysts say the worries over recent problems with painkillers like Vioxx, and even Aleve, may make Americans think twice about popping a pill when they over indulge -- or want to indulge. (MSNBC)

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